Accelerating Pipeline Growth: The Power of Data Integrations for Supply Chain Software Providers

Learn how connecting to a data integration provider enables supply chain software companies to seamlessly connect with customers while eliminating manual work, driving product adoption, and boosting exposure from Director of Channels and Partnerships, Clark Wright.

Seamless Data Exchange: The Foundation for Efficiency and Accuracy

In the fast-paced world of supply chain technology, where increased efficiency and better visibility reign supreme, embracing data integrations has become the key to unlocking growth opportunities.

Establishing an uninterrupted data connection with customers, shippers, and other software providers enables software providers to eliminate manual work, drive faster product adoption, and boost visibility across the industry.

Seamless Data Exchange: The Foundation for Efficiency and Accuracy

Data integration is the backbone of operational excellence in the supply chain.

As a supply chain software provider, you can leverage data integrations to establish seamless information exchange with customers, shippers, and other logistics software providers. When connected to a data integrations platform, you’ll also eliminate hours of manual work for your team, reduce errors from manual data entry, and save time when setting up initial integrations with customers.

These data integrations can also empower your team to expand your overall operational capabilities. By integrating with complementary systems, such as enterprise resource planning (ERP) software, warehouse management systems (WMS), or transportation management systems (TMS), you’ll be better equipped to provide end-to-end solutions and attract more potential customers.

Strengthening Customer Relationships and Accelerating Product Adoption

When it comes to your customer relationships, partnering with an integration platform to accomplish robust data integration can be a major competitive advantage. What can you expect as an integration partner? Increased customer satisfaction, loyalty, and long-term relationships.

For example, Ex Works Inc, a platform that helps air and ocean forwarders extend their operating systems to connect with trucking vendors in the US, joined the network to streamline their delivery and integration process with customers.

When Ex Works introduced their product to potential clients before joining the network, forwarders understood the value, but they had to first clear the integration with their IT department, causing delays and frustration. Even though forwarder customers would eventually come on board, it took years to get their systems connected to Ex Works. Now that they’re connected to, integrations and mappings are pre-built so Ex Works can connect to their customers faster than ever before.

Ex Works is a leading platform helping air and sea forwarders extend their operating systems to connect with each of their trucking vendors in the US.

Greg Borgeson, CEO and Founder of Ex Works, says that the platform "immediately changed the game" for their business. Customer integrations that once took years now take just months thanks to pre-built connections to Ex Works and the Network, and require little IT resources to complete.

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Collaboration and Innovation: Thriving in a Connected Ecosystem

Data integrations not only facilitate uninterrupted communication and streamline processes, but also foster collaboration and innovation across the global supply chain.

By joining forces with other software providers, logistics service providers, and shippers through data integrations, you can exchange ideas, co-create solutions, and complement one another’s strengths. This collaborative approach promotes continuous improvement, accelerates product development, and propels your business forward.

Being part of a connected ecosystem also empowers your supply chain software company to scale its solutions and cater to the unique requirements of diverse businesses. By integrating with flexible and adaptable APIs (Application Programming Interfaces), you can offer customizable solutions that align precisely with your customers' specific needs.

Moreover, data integrations within a connected supply chain ecosystem provide invaluable insights into your customers' operations. By harnessing integrated data, your company can:

  • Develop advanced analytics and reporting capabilities to make data-driven decisions
  • Better identify bottlenecks to optimize processes
  • Enhance your overall supply chain efficiency

Join the Network to Gain Exposure and Build Partnerships

Data integrations can be a game-changer for pipeline growth, as they enable supply chain software companies to provide more transparency, improve data-driven decision-making, and scale faster than before.

One of the most effective ways to boost pipeline growth is by joining a connected ecosystem, like the Network.

As a supply chain integrations platform, connects supply chain software companies with a vast network of logistics software providers, shippers, and other key players in the industry. The Network acts as a catalyst for pipeline growth, allowing companies to expand their reach and tap into a diverse pool of potential customers.

To learn more about becoming a part of the network, check out our partners page or talk with one of our supply chain experts.

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Clark Wright, Director of Channels and Partnerships
By Clark Wright
written on June 9, 2023

Clark is the Director of Channels and Partnerships at where he is responsible for connecting with partners across the industry.

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