Start Your Integrations Today: The Importance of a Connected Supply Chain for Freight Forwarders

Many logistics service providers are continuing to invest in logistics technology despite a predicted downturn. However, these same companies are waiting to pull the trigger on native integrations. Taking a holistic approach to integrating your supply chain, and the sooner the better, can provide you a leg up with your existing ecosystem if your data is actionable and available. Why wouldn’t you want to start on that journey as soon as possible?

Cargo ship moving into port with text overlay "start your integrations today: the importance of a connected supply chain for freight forwarders"

The logistics industry has been notoriously slow to adopt digital technologies, but with the rise of e-commerce and the chaos of the last few years accelerating shipping demands, logistics service providers are under increased pressure to improve efficiency, speed, and reliability.

The solution to these challenges lies in a connected and digitized supply chain ecosystem. By digitizing processes, logistics service providers can improve the accuracy and speed of operations, and provide a better customer experience.

One tip for starting your integration projects?

Get started sooner rather than later.

Many logistics service providers are continuing to invest in technology despite a predicted downturn, but for some reason they’re waiting to pull the trigger on native integrations or doing it themselves, which could take years.

Why wouldn’t you want to start on that journey as soon as possible?
As a COO, I strongly believe that implementing transformative software sooner rather than later was a wise decision for our organization as we just went through this process with a new MarTech software enabling our go-to-market team. Despite the fact that this software was not a part of our initial budget or plan for the year, its potential value was too significant to ignore and the integration could transform our business.

The new software will help us streamline our processes and increase efficiency, allowing our team to do more with less resources. In today's economic climate, it’s crucial that we all find ways to optimize our operations, and the implementation of this software will allow us to do just that. Not only did we pull the trigger and implement the new tech, we did it FAST. Once we decided it was worthwhile, it only makes sense to get to creating value.

The same goes for your new software - implementing it sooner rather than later will pay off in the end.

Tips to Build a Resilient Supply Chain

Be Prepared for Peak Season and Beyond

Peak season may seem like it’s a long time away in terms of shipping, but from a technology perspective, the time for freight forwarders to prepare is now. If you’re hoping to beat the demands of 2023’s peak shipping season and show increased supply chain efficiency and cost savings to your leadership team before the end of year, start your integration projects now - not next month, next quarter, or next year.

Many logistics service providers are hesitant to start an integration project this time of year out of fear that new implementations will be too time-consuming or not be ready in time to impact their peak season performance. But, with and pre-built adapters to the leading industry technology, the data integration process doesn’t have to be a taxing one. In fact, waiting to integrate will tax you in the long run.

Candidly, it’s an opportunity cost. How many more customers could you sell with native integrations in place? How much faster could you get them onboarded? How much less churn will you experience in 2023? How many fewer mistakes would people doing manual data entry into spreadsheets make?

The Benefits of Supply Chain Integrations

As the logistics industry continues to evolve, those who embrace technology and a connected ecosystem will have a significant advantage over their competitors. By digitizing your processes, you’ll notice improved efficiency, speed, and reliability ultimately providing a better customer experience.

With an integrated and connected supply chain ecosystem, you’ll experience benefits like:

  • Improved Efficiency and Reduced Errors: Digitization streamlines processes, reduces manual data entry, and minimizes the risk of errors for your team. This results in faster and more accurate deliveries, and less lost or damaged shipments.
  • Enhanced Visibility and Real-Time Tracking: By using supply chain visibility technology, logistics service providers can track shipments in real-time, providing customers with up-to-date information on the status of their deliveries. This increases transparency and builds customer trust.
  • Better Data Analysis and Decision-Making: Supply chain integrations give your team access to real-time data and analytics. This information can be used to make informed decisions about routes, inventory levels, and resource allocation, leading to cost savings and improved efficiency.
  • Increased Customer Satisfaction: With faster and more reliable deliveries, customers are more likely to be satisfied with the service they receive. This can lead to increased loyalty and repeat business, as well as improved brand reputation.
  • Enhanced Cost Savings: By optimizing processes and reducing errors, digitization can lead to significant cost savings for logistics service providers. This includes reducing the need for manual labor, streamlining processes, and reducing waste.
Master Your Digital Supply Chain

Start Your Data Integrations Now is natively integrated to the industry's leading technology platforms. With our pre-built adapters and bite-sized modular solutions that target specific problems, you can assemble integrations between your internal systems, the latest SaaS platforms, your customer's legacy systems, and more to achieve rapid value.

The Network of Logistics Technology
The Network of Logistics Technology

If you’re ready to take the leap and start your digitization journey, book a meeting with our team. We’ll help you understand your integration needs and the best place to get started.

Book a Meeting

Eric Green
By Eric Green
written on February 9, 2023

Eric Green is the Chief Operations Officer at where he is responsible for operations, finance, and human resources.

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