Throughout the pandemic, Zoom became a lubricant for organizations to keep moving and stay connected. Sales calls, internal team meetings, external events like webinars and conferences — many of us turned to this tool for necessary face-to-face communication, and it’s been vital.
But as critical as Zoom has been, they’re still just a vendor for all of us. They offer a service, and we pay them for that service. It’s transactional, plain and simple.
That’s a parallel we can all draw to other vendors too. Though it’s become a common turn of phrase to refer to vendors as partners (and especially for your vendors to refer to themselves as your partner), you shouldn’t confuse the two terms. They’re not synonymous.Read the Full Article