Customer Testimonial: Priority Worldwide, Michael Williams

Michael Williams, Chief Information Officer at Priority Worldwide

Michael shares how Chain.io's custom mapping tool kept Priority Worldwide as a customer — and gave his team the control to handle EDI on their own.

Partnership

  • Priority Worldwide is a long-time Chain.io customer.

The Breaking Point

  • "I was basically tunneled into doing professional services because I couldn't reach my maps."

Testing the Market

  • "Some of their competitors, they onboarded us, they handed us off — and then you never heard back from them again."
  • "Chain has an expertise and knowledge of CargoWise specifically that we needed. Where other companies didn't have those connections — they're not certified in CargoWise."

The Custom Mapping Tool

  • "What brought me back to Chain.io was their custom mapping tool."
  • "A couple months later, we have templates that anyone can go in there and use, then customize to themselves."
  • "Now we can have almost a single pane of glass — looking at the custom mapping tool, seeing what the inbound looks like, looking at how it's going to be changed."

Results

  • "I now feel fairly confident that we can knock out any EDI that we need to."
  • "Now I can do all that development cost in-house myself. It's way cheaper."
  • "We increased our scores across the board. We decreased errors — because we can now kick back those errors to the operator before they even get processed."

Recommendation

  • "I would 100% recommend Chain.io. I've tested the waters at other places, at different competitors, and the level of service, level of knowledge, expertise and capabilities — I haven't seen that at another company yet."
written on October 16, 2026
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